Marketing: Class 12 Previous Year Questions

Marketing questions asked in CBSE board exams

Repeated questions first. Open the free app to see each question as it appeared in the paper, with its marking scheme.

1. (a) Explain the following elements of Marketing Mix : 6 (i) Product (ii) Price (iii) Promotion OR (b) Explain the following components of physical distribution : 6 (i) Order processing (ii) Warehousing (iii) Inventory control _____________
   Board 20266 markslong answer
2. (a) Explain ‘Transfers’ and ‘Promotions’ as internal sources of recruitment. 3 OR (b) Explain ‘Placement and Orientation’ and ‘Performance Appraisal’ as steps in the process of ‘Staffing’ function of management.
   Board 20263 marksshort answer
3. NV Electronics has an innovative range of smartphones, T.V’s, home entertainment systems, kitchen appliances and air conditioners. Besides supplying quality products, their focus is also on handling customer complaints speedily, providing maintenance services,…
   Board 20261 markMCQ
4. ‘Koka Manufacturing Ltd.’ is a large scale manufacturer in the electronics industry. In this industry assets are prone to obsolescence and their replacement becomes due faster with change in technology. The company is constantly under pressure to upgrade its m…
   Board 20266 markslong answer
5. ‘Freshju’ is a trading company, selling bottled juices made by other manufacturers. Now, it planned to sell its juices across India. For this, ‘Freshju’ decided to enter into ‘Juice manufacturing’. It also has ambitious plans to export its juices to other coun…
   Board 20266 markslong answer
6. ‘Sheetal Cosmetics Ltd.’, is a fast growing beauty and skin care company known for its innovative products and aggressive market expansion. As the company increased its marketing activities like new product launches, accelerated advertising campaigns, social m…
   Board 20264 marksshort answer
7. ‘GW Industries’, known for its paper products, decided to produce and launch a new line of sustainable packaging called ‘EcoPac’. As management is a complex activity, the Chief Executive Officer of the company translated the work into clear goals and assigned …
   Board 20264 markscase-based
8. ‘Eco Care’, a start-up, plans to launch a reusable water bottle for environmentally conscious millennials and Gen Z. For this, they conducted a market research to identify the needs of the customers so that an informed decision could be taken for successful ma…
   Board 20264 marksshort answer
9. Meera purchased a mixer-grinder of a reputed brand from a well-known electronic store for ` 5,000. Within ten days, the mixer-grinder stopped working. Meera visited the shop for repair or replacement showing the cash memo and the warranty card but the shopkeep…
   Board 20264 marksshort answer
10. Fresh Foods Pvt. Ltd. manufactures and distributes organic packaged food products. It’s operations are divided into five main departments – Production, Marketing, Finance, Human Resources and Research and Development. Each department has its own head and a tea…
    Board 20264 markscase-based
11. Aditya owned a skincare company named ‘Nat-Ayur’. In July, 2025, he decided to launch a new herbal face cream in the market using traditional herbs like turmeric, sandalwood, neem, aloe vera, saffron etc. The total cost of producing, packaging, distributing an…
    Board 20264 marksshort answer
12. ‘Priya Motors’, a motorbike manufacturing company, launched a new model of bike in the market named ‘Moto Glide III’. The company planned carefully to make this bike appeal to young riders. The design team focused on making the bike attractive and stylish to t…
    Board 20264 marksshort answer
13. Riya, a software engineer wanted to invest a part of her savings in the stock-market. Encouraged by some online discussions, she came across a company ‘Smart-Tech Ltd.’, whose stock price was rising very fast. News began to circulate that company had got a lar…
    Board 20263 marksshort answer
14. Sudha is a corporate executive and has to attend a felicitation function to be held in her office tomorrow. So she decides to colour her hair. On recommendation of her friend, she purchased ‘NATURO’ hair colour. After reading essential details such as shade, i…
    Board 20261 markMCQ
15. Ramesh wanted to buy a room heater as it had become extremely cold. He went to the nearby market in search of a good room heater. He first visited a few big shops selling branded heaters and checked the design, quality and the price. Walking through the market…
    Board 20261 markvery short
16. ‘Lima’ is a global sportswear brand known for shoes, apparel and sports accessories. Customers can recognize Lima’s shoes, t-shirts and bags just by seeing the tiger symbol imprinted on all Lima’s products. Lima has legally registered both its name ‘Lima’ and …
    Board 20261 markMCQ
17. Shridhan wanted to purchase an electric car. He visited a retail showroom of a car company where these cars were displayed. The Marketing Manager of this showroom told Shridhan that the company offers credit facilities, maintenance services and many other serv…
    Board 20251 markMCQ
18. DG Ltd., an E-plane car company has developed a revolutionary flying car for passenger mobility. This hybrid flying car can accommodate upto two persons and features innovative wing like doors for comfortable entry. The seats are designed for utmost comfort, c…
    Board 20256 markslong answer
19. Ravi and Megha started ·Energylights' a company manufacturing energy- efficient LED lighting after realizing an increasing demand for the same. Manufacturing high-quality LED lights with some unique features required substantial investment in technology and hi…
    Board 20256 markslong answer
20. Abha had guests at home. She ordered vegetable, biryani from ·Biryani House'. The biryani came in a beautiful packaging and Abha opened it with lot of excitement. However, when she started serving biryani to the guests, she realised that it was non-vegetarian.…
    Board 20254 marksshort answer

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